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education

Advice tells you what to do. Learning means you can keep doing it. Workshops, masterclasses and programs for local business owners, committees and teams, written by someone who has built learning programs in the university sector.
CONFIRM· uni-sector program background + wording

bring your phone. leave with a plan.

Rachael reading on her phone

pick your starting point

start free. go as deep as you like.

1

Free

Windstorm ebooks

Content funnels, the branding checklist, the business checklist and the small business marketing guide.

Free →
2

In a room of ten

Workshops & masterclasses

The three-part social media series, plus in-person masterclasses on marketing and business topics.

Enquire →
3

1:1 program

The Windmill program

Foundation, Build, Grow. We fill in your Windmill workbook together, so by the end you have a plan you own.

Enquire →
4

For teams

Team training

Workshops for the people doing your marketing, paired with team consulting.

Enquire →

the social media workshop series

For small business owners at beginner and intermediate level. Each workshop stands alone, so you can join at any point, but they build in order. Short teaching, then doing: never more than 20 minutes of talking in a row.

Places
10 per workshop
Length
3 hours, with a break
When
Weekday or Saturday mornings
Where
Macedon Ranges venue
Take-home
Windmill workbook pages
01

Foundations: who you are talking to

Why “everyone” is not a customer, how to sound like the same business every time, and how pillars stop the blank-screen problem. The thinking before the posting.

You leave with

A clear customer, a voice and 3–4 content pillars

02

Create: content on your phone

Phone setup, light and framing, a simple Reel, a carousel and a caption that asks for something. Bring your phone and a real product, space or story.

You leave with

5 posts shot and captioned in the room

03

Plan and grow: turn posts into enquiries

A weekly rhythm you can keep up, scheduling, the three numbers worth checking, and how a follower becomes a booked customer.

You leave with

A 30-day calendar and a path from post to booking

Next series: dates, venue and price to be announced

CONFIRM· dates, venue, price ($199 pp proposed), series pass
Join the interest list

the windmill program · 1:1

A 1:1 program built around the Windmill workbook. We fill it in together as we go, so by the end you have a clear plan you own.

  1. 01FoundationBrand direction and content pillars.
  2. 02BuildWebsite, funnel, socials and content system.
  3. 03GrowOngoing 1:1 support and monthly check-ins.
Ask about the programCONFIRM· program length + price; workbook cover still brown
Your Windmill workbook — cover

also on the go

Masterclasses · enquire

Masterclasses

In-person sessions on general marketing and business topics, for owners who want to go deeper on one thing.

Council & library

Social Media, Made Simple

A community workshop series run with local council and libraries. Plan written; partners to be confirmed.

Private · for your group

Workshops for your team or club

The series, run privately for your business, networking group or committee, at a venue around the region.

proposed · a local collaboration

A structured course for local small business owners: marketing from Windmill, websites and digital from Sonder. Built like a proper program, with a workbook, a cohort and a finish line.

PROPOSED· Rachael + Tim to confirm name, formatPLACEHOLDER· modules, length, cohort size, price, dates TBC

or

Would rather someone just told you what to do?

That’s what the Discovery Session is for. 45 minutes, $249, advice in writing.